De Mente, Boye and Fred Thomas Perry,

The Japanese as Consumers: Asia's First Great Mass Market,

First Edition, New York & Tokyo: Walker/Weatherhill, 1967, pp256 including b/w photographs.

Printed in Japan.

This is a nice and clean hardcover book, and it is illustrated with interesting black/white photographs about Japan.

This book has been kept in my book collection for the past 15 years.

The pages are nicely toned due to the natural ageing process.

Happy Reading!